TERMS OF REFERENCE

DESIGN AND LAYOUT OF THE DVV INTERNATIONAL-ETHIOPIA HISTORY BOOK

1. Introduction 

DVV International is a German International NGO working in the field of adult/non-formal education and development. DVV International’s vision is to fight poverty through education and support development. As the leading professional organization in the field of adult learning and education (ALE) and development cooperation, DVV International has committed itself to supporting lifelong learning for more than 50 years. DVV International provides worldwide support for establishing and developing sustainable structures for Youth and Adult Education. DVV International commenced its cooperation with the government of Ethiopia in 1971 with the promotion of ALE. DVV International officially operated its Regional Office for East Africa in Addis Ababa from 1995 until 2021. In Ethiopia, DVV International has been operating in the frame of a bilateral Cooperative Agreement with Ethiopia’s Ministry of Education and started engaging with adult education institutions and structures at the federal, regional, and district levels. Since then, it has implemented various projects in Ethiopia in partnership with the MoE, and its decentralized structures. DVV International receives funds from the German Ministry for Economic Cooperation and Development until June 2024. The BMZ announced, the DVV phase-out of Ethiopia after nearly 30 years.

Since DVV International is phasing out of Ethiopia, milestones, achievements, and best practices shall be presented in a colorful and appearing publication. DVV International has produced the publication that records the major activities, achievements, outcomes, and lessons learned from its diverse programme support in Ethiopia. The publication is about 50 pages narrative text in English and about same page number in Amharic presented as word document.

1. Rational of the assignment

DVV International is seeking an experienced graphic designer for the layout, graphics and typesetting of the DVV International Ethiopia history book. This includes advice on how to arrange the different graphical elements on one page, developing graphics and simple illustrations, and including existing photos. The aim of layout is both to convey the message correctly and to present information in a logical, coherent way making the important elements stand out.

The Target Audience of the publication is:

• Headquarters of the DVV International at Bonn, Germany
• Ministry of Education and Regional Education Bureaus
• Partners participating in the adult education programme in Ethiopia and beyond.
• Active and potential funding agencies in the education sector with particular emphasis on the adult education programme
• Professionals and experts contributing to the development of adult education programmes in Ethiopia.
• Higher learning institutions and TVETs
• Academicians and researchers 
• The wider public (those interested to learn various sites)

1. The objective of the assignment

The objective of this assignment is to prepare the layout, graphic design, and typesetting of the historical book and provide documents in the ready stage for printing:

1. The first stage of the design process is understanding the creative brief, the creative brief is a short but detailed summary used to explain the strategy of a specific creative project. The book writer and DVV CD will have a brief discussion with the designer.
2. Do a thorough design assessment, create your first design plan, and send it to the comment
3. Receive the feedback send a reworked version if necessary and send the final design version to DVV International for confirmation.
4. Develop graphics, tables, illustrations, and page setups based on the design plan
5. Present the fully designed booklet according to the three core design areas

1. Tasks and deliverables of the assignment

Layout designing for arranging visual elements—like text, images, and shapes—on a given page to be both dynamic and clear, creating visual points of interest that guide the reader through a piece of content without overshadowing its message:

Layout designing is required for text:

1. Text: Blocks of text in layout design include headlines, subheadings, headers, footers, and paragraphs. Text will also include menus and buttons. Whatever style of typography you choose can communicate a different mood, and you can pair different types of text to achieve different effects.

2. Image/pictures: Images in the book need a graphic design that can include photographs, illustrations, and infographics that become a part of your layout. Large images can grab the attention of your audience and communicate messages without text.

3. Line: The Lines of the book refer to the way that two points in space are connected. Whether they’re horizontal lines, diagonal lines, or vertical lines, lines can help direct the eye toward a certain point in your composition. They can also draw boundaries between sections or visual elements of your layout.

4. Shape: In the most basic form of the book, a shape is a two-dimensional area that is surrounded by an outline. There are three types of shapes: organic shapes which occur naturally in the world, geometric shapes which are angular and mathematically consistent, and abstract shapes which represent things in nature but aren’t perfectly representative. Circles, squares, or any other shape can be used in layout design to add graphic elements to a page, highlight text, or delineate space between other visual elements (see DVV 50 years book as a sample).

5. White space: The blank space between elements in layout design can be as important as the visual elements themselves. The spacing around an element can draw attention to it and make it stand out.

Layout: Layout basically means the arrangement of predetermined items such as image, text, and styles on a page. It establishes the overall appearance and relationships between the graphic elements to achieve a smooth flow of message and eye movement for maximum effectiveness or impact. Create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. Decide on placement, color, text, etc. for items you already have. 

1. Scope of the assignment

In line with the objective mentioned above, we are seeking an experienced individual with relevant expertise to design the layout and graphics and do type setting of the final of the ten chapters (50 to 60 pages) of the DVV International publication.

The Individual will closely work with DVV International and the book writers, and editors.

The contact person DVV International:  

DVV International Ethiopia Country Director Eshetu Abate, eshetudvv@yahoo.com   

DVV International Regional Director East/Horn of Africa Regional Office Frauke Heinze, fheinze@dvv-international.co.tz

1. Deliverables and duration of the assignment

The assignment should be completed up to 10 calendar days from the signing of the contract agreement.

The starting date will be 24^th February 2024 with the following deadlines:

Deliverables:

29^th February 2024: Design plan of the book

5^th March 2024: Presentation of graphs, illustrations, and pictures to be incorporated and first draft of the book for comments.

10^th March 2024: second draft of the book for final comments

20^th March 2024: final draft of the book including type setting.

1. Qualifications

• Bachelor’s degree or diploma with work experience in graphic design and proven experience in similar assignments.
• Proven portfolio that demonstrates their creativity and originality.
• Strong work experience including specialized design services, publishing, advertising, public relations, and related services industries.
• Proven experience in producing publications with innovative graphic designs with the use of software such as Adobe Design Premium, In-Design, Illustrator, Core/Draw, web design tools such as Dreamweaver and Flash, etc.
• Dedicated to ensuring Design principles are followed throughout.
• Demonstrable high level of professionalism, with an ability to work independently, in high-pressure situations, and under tight deadlines.
• Experience in similar assignments (present sample of similar assignments).
• Excellent writing and editing skills in English and Amharic languages;

1. Application Procedures

Interested consultants and companies have to submit a technical and financial proposal to DVV International's contact person, s. above. The deadline is 16^th February 2024.